ABD Journal
How brands that work
are built.
Branding, logos, visual identity and packaging: what they are, how they're made and how they move sales. We write what we put to work on ABD projects.
▣Brand book · deep dive
Brand Book: What It Is, What Goes Inside, and How to Make One
What a brand book is in plain terms: what its structure includes, how it differs from a guideline and a logo book, the development stages, and how much it costs.
July 15, 2026 · 6 min read · 0
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Packaging · breakdown
Label Design: How to Develop One and Where to Do It Online
What goes into label design, how to account for shape and printing, and where to create a label design online for your product category.
July 9, 2026 · 3 min read · 0
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Branding · breakdown
Brand Identity: What It Is, Which Elements It Includes, and How to Develop It
What brand identity is in plain terms, how it differs from branding, and which elements — logo, colors, fonts, tone of voice — shape it.
June 23, 2026 · 3 min read · 0
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Logo · breakdown
Logo Design: What It Is, the Types and the Cost
What a logo is and how it differs from a visual identity and a brand: types of logos, the work stages, and what makes up the cost of logo design.
June 12, 2026 · 8 min read · 0
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Visual identity · breakdown
Visual Identity: What It Is, What It Includes and How It's Developed
What visual identity means in plain terms: the elements it consists of, how it differs from a logo, a brand and an identity system, and how it's developed.
June 12, 2026 · 8 min read · 0
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Packaging · breakdown
Packaging Design: Stages, Cost and 2026 Trends
Why your business needs packaging design, how packaging for marketplaces differs, how the process flows stage by stage, what shapes the price and which trends actually work in 2026.
June 12, 2026 · 8 min read · 0
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Branding · breakdown
What branding is and what it really includes
Branding in plain words: how a brand differs from a logo and branding-the-act, what the work involves, the types of branding and why small businesses need it.
June 12, 2026 · 7 min read · 0
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Packaging · breakdown
Label Design: How to Develop One and Where to Do It Online
What goes into label design, how to account for shape and printing, and where to create a label design online for your product category.
July 9, 2026 · 3 min read · 0
Read →
Branding · breakdown
Brand Identity: What It Is, Which Elements It Includes, and How to Develop It
What brand identity is in plain terms, how it differs from branding, and which elements — logo, colors, fonts, tone of voice — shape it.
June 23, 2026 · 3 min read · 0
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Logo · breakdown
Logo Design: What It Is, the Types and the Cost
What a logo is and how it differs from a visual identity and a brand: types of logos, the work stages, and what makes up the cost of logo design.
June 12, 2026 · 8 min read · 0
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Visual identity · breakdown
Visual Identity: What It Is, What It Includes and How It's Developed
What visual identity means in plain terms: the elements it consists of, how it differs from a logo, a brand and an identity system, and how it's developed.
June 12, 2026 · 8 min read · 0
Read →
Packaging · breakdown
Packaging Design: Stages, Cost and 2026 Trends
Why your business needs packaging design, how packaging for marketplaces differs, how the process flows stage by stage, what shapes the price and which trends actually work in 2026.
June 12, 2026 · 8 min read · 0
Read →
Branding · breakdown
What branding is and what it really includes
Branding in plain words: how a brand differs from a logo and branding-the-act, what the work involves, the types of branding and why small businesses need it.
June 12, 2026 · 7 min read · 0
Read →