ABD Journal

How brands that work
are built.

Branding, logos, visual identity and packaging: what they are, how they're made and how they move sales. We write what we put to work on ABD projects.

Rebranding in Simple Terms: What It Is, Why You Need It, and How It WorksBranding · deep dive Rebranding in Simple Terms: What It Is, Why You Need It, and How It Works We break down what rebranding really means in simple terms: how it differs from restyling and redesign, what stages it involves, and when a business actually needs it. July 29, 2026 · 3 min read · 0 Read → Brand Book: What It Is, What Goes Inside and How to Create OneBrand book · breakdown Brand Book: What It Is, What Goes Inside and How to Create One What a brand book is in plain terms: what its structure includes, how it differs from a guideline and a logo book, the development stages and how much it costs. July 15, 2026 · 6 min read · 0 Read → Label Design: How to Develop One and Where to Do It OnlinePackaging · breakdown Label Design: How to Develop One and Where to Do It Online What goes into label design, how to account for shape and printing, and where to create a label online for your product category. July 9, 2026 · 3 min read · 0 Read → Brand Identity: What It Is, What Elements It Includes and How to Develop ItBranding · breakdown Brand Identity: What It Is, What Elements It Includes and How to Develop It What brand identity is in plain terms, how it differs from branding, and which elements — logo, colors, fonts, tone of voice — shape it. June 23, 2026 · 4 min read · 0 Read → Logo Design: What It Is, What Types Exist and How Much It CostsLogo · breakdown Logo Design: What It Is, What Types Exist and How Much It Costs What a logo is and how it differs from a visual identity and a brand: types of logos, the stages of the work, and what goes into the cost of designing a logo. June 12, 2026 · 8 min read · 0 Read → Corporate Identity: What It Is, What It Includes and How It's DevelopedCorporate identity · deep dive Corporate Identity: What It Is, What It Includes and How It's Developed What corporate identity is in plain terms: which elements it includes, how it differs from a logo, a brand and visual identity, and how it's developed. June 12, 2026 · 8 min read · 0 Read → Packaging Design: Stages, Cost and 2026 TrendsPackaging · deep dive Packaging Design: Stages, Cost and 2026 Trends Why your business needs packaging design, how marketplace packaging differs, how the process unfolds stage by stage, what makes up the cost, and which trends work in 2026. June 12, 2026 · 8 min read · 0 Read → What Branding Is and What Actually Goes Into ItBranding · breakdown What Branding Is and What Actually Goes Into It Branding in plain terms: how a brand differs from a logo and brand application, what the work involves, its types, and why small businesses need it. June 12, 2026 · 7 min read · 0 Read →