Concept 1 · Illustration
Illustrations with bold character and stylistic weight.
Packaging redesign · Северный
A unified, more mature visual style for Severny packaging — while keeping the brand's nostalgia-driven spirit. Four concepts to choose from.
The client
A brand with a recognizable round tin and a spirit rooted in nostalgia.
Its core audience is 25–35 years old.
The task
Build a more unified and grown-up visual style for the packaging.
All while preserving the brand's nostalgia-driven spirit.
— Gallery
Северный branding
Concept: brutalist-style pattern
Concept graphics
Concept: nostalgia — the fence motif
Nostalgia: tins against a night sky
Concept: minimalism
The range in its new look
Tins up close
The Северный lineup
Packaging in detail
Lineup design
Before and after
Brand atmosphere: northern lights
Before and after: comparison
Packaging concept— ABD's role
Packaging redesign — four concepts to pick a direction from.
Illustrations with bold character and stylistic weight.
Nostalgia through the fence motif — for a 25–35 audience.
A black northern star in noir — clean and austere.
Geometric abstraction with a brutalist-style pattern.
— Result
A more cohesive, grown-up visual language that holds the brand's spirit and works across the entire tin lineup.
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
