Brand book and platform
The conceptual core: mission, values, the brand metaphor, audiences and message architecture; the brand voice and content principles, including the approach in Midjourney.
Turnkey brand · Brusko · 7 markets, 3 continents
One brand that performs just as strongly in the UAE, Georgia, Vietnam and Europe — from the brand book and the brusko.world website to sub-brand packaging, catalogs, exhibition stands, POSM, marketplaces and everyday content.
The client
An international brand of devices, liquids and blends present across several continents: the UAE, Georgia, Vietnam, Bulgaria, Spain, Moldova and Russia.
A lineup of several sub-brands — KEGGER, LUMI, WAVE — and dozens of touchpoints: from the shelf and trade shows to social media in different countries.
The task
They needed a single visual and verbal system that keeps the brand coherent as it enters new markets and channels.
Without it, every market and contractor pulled in its own direction: five contractors meant five styles. The goal was a foundation you can rely on anywhere.
— Gallery
Neck hangers for tastings
Product catalog: spread
Sticker pack
Stories featuring liquid flavors
KEGGER e-cigarette dieline
Brusko stand · World Shisha Dubai
The brusko.world website
CASH packaging
Brusko ZERO flavor catalog
Mixology
Inside an Amazon listing
Tobacco-free blends (NON TOBACCO)
Table tent for a promotion
Merch: tote bag
Stand at World Shisha Dubai
Stand at Hookah Club Show
The LUMI sub-brand
Merch
Flavor catalog
Brusko KEGGER packaging
Social media: posts
Social media: HAZE
Social media: Battle of Flavors
Social media: mix of the week (Bulgaria)
Stories: trade show announcement
Stories: product— ABD's role
The entire branding handled inside one team. No more “check with the other contractor for that.”
The conceptual core: mission, values, the brand metaphor, audiences and message architecture; the brand voice and content principles, including the approach in Midjourney.
Logo, typography, palette, photographic style and signature elements — one visual language across every medium.
A global site for 20+ markets and 5+ languages (including Arabic): structure and navigation by product lines, banners for key SKUs, and the BRUSKO LIFE media center.
Product and packaging design for KEGGER, LUMI, WAVE and ZERO, plus a partner box and neck hangers for tastings.
Catalogs of liquids, tobacco-free blends and hookah mixes; marketplace listings for 2024–2025.
Stand architecture and visuals (World Shisha Dubai, Hookah Club Show), POSM in Vietnam, and merch for 2024–2025.
Paid targeting in Georgia (1.18M reach at $0.07 CPC), social media by market (UAE, Bulgaria, Spain, Moldova), plus video and 2D animation.
— Result
A single system in which the brand stays itself across any market and any channel — from shelf and website to a trade show in Dubai — and adapts easily to new countries, products and platforms.
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
