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Packaging · Azure · shisha tobacco

Adapting Azure to a new format — the plastic jar

We carried Azure's recognizability and premium feel from the laminated pouch into a plastic jar: three design concepts and branded print.

Azure — packaging in the plastic jar format

The client

Azure

A shisha tobacco brand traditionally sold in a laminated pouch.

Premium character and recognizability — exactly what couldn't be lost in the switch to a new format.

The task

Move the brand into a jar

Adapt the brand to the new plastic jar format while keeping its recognizability and premium feel.

Develop three design concepts for the client to choose from.

— Gallery

The Azure logoThe Azure logo
Brand mark — the gold triangleBrand mark — the gold triangle
The premium jar — final conceptThe premium jar — final concept
Brand scene in the signature colorsBrand scene in the signature colors
Azure brand bannerAzure brand banner
Packaging in framePackaging in frame
Premium product presentationPremium product presentation
Packaging conceptPackaging concept
Packaging conceptPackaging concept
The jar: product renderThe jar: product render
Branded graphicsBranded graphics
Premium detailsPremium details
Lanyard with the logo-patternLanyard with the logo-pattern
Brochure on the Black / Gold gridBrochure on the Black / Gold grid
Brand printBrand print
Print and detailsPrint and details
Azure brand animation
Packaging promo

— ABD's role

What we did

Packaging and branded print — from jar concepts to accessories.

Three packaging concepts

Concept #1 — simplified graphics with the triangle as the key mark; #2 — horizontal logic and color segments; #3 — the premium version.

A premium finish

The client chose concept #3 — it holds the brand's recognizability and premium character in the new jar format.

Black / Gold print

A brochure on a branded grid and business cards with spot varnish — a single premium presentation system.

Accessories

A lanyard with the logo-pattern and a name hanger with a signature field.

— Result

Premium feel in a new format

The client chose the premium concept: the jar holds the brand's recognizability and character, while a single system carries through to print and accessories.

3 conceptsPackaging designs to choose from — the premium #3 was selected
Pouch → jarMoving the brand to a new format without losing recognizability
Black / GoldBranded print and accessories

Other work

Северный — packaging redesign Packaging redesign · 4 conceptsСеверный → Cartel & Sueta — меню кальянных смесей Menu design · signature hookah blendsCartel & Sueta →

— Next step · Free consultation

We'll show what you can
strengthen in your brand.

→ Book a slot · Telegram · MAX · Email — whatever's easiest

Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.com

A short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.

15 minutesAn outside view
FreeAn honest look at your visuals
3–5 ideasWhat works, what doesn't — same-day answer