Brand and identity
A visual system built around the slogan "Where people meet people", brand style, and the look of the offline locations — facade and interior.
Turnkey launch · Puffmart's · vape shops · Jakarta
A next-generation vape shop chain in Jakarta built from scratch: brand and identity, social media and SMM, paid ads within Meta*'s restrictions — and we even hired and trained a local specialist into a fully autonomous unit.
The client
A next-generation vape shop chain in Jakarta — a comfortable spot to hang out solo or with friends.
Its audience is office workers and students; the slogan is "Where people meet people".
The task
Build the brand and demand from the ground up — from identity to community and sales.
And sustain that growth under Meta*'s strict restrictions on promoting nicotine products.
— Gallery
Фирменные носители
Логотип и слоган «Where people meet people»
Брендбук и носители
Логотип: цветовые версии
Гайд: палитра и фотостиль
Визитки
Фирменные носители: мокап
Соцсети: продуктовый пост
Соцсети: лайфстайл
Соцсети: имиджевый пост
Бренд-персонаж
Brand character
Персонажи и 2D-анимация
Соцсети: афиши
Офлайн-точка: OPEN SOON
Анонсы и активности
Промо и розыгрыши
Сообщество: продавцы-герои
Контент с аудиторией
Мерч— ABD's role
A turnkey launch: the tasks were so varied that we covered everything — from the brand to hiring the team.
A visual system built around the slogan "Where people meet people", brand style, and the look of the offline locations — facade and interior.
A bold, recognizable style: image and product posts, promotions, entertaining content, and 2D animation.
Turnkey Instagram*, a loyalty program through subscription, interactive activities (live streams, DJ sets, giveaways, photo zones), shop staff as brand heroes, and a signature handshake.
Dark marketing within the platform's limits, WhatsApp as the main conversion channel, New Year giveaways — big reach and leads at a tiny CPC.
The tasks were so varied that we found a local SMM specialist, taught them everything they needed, and turned them into an autonomous unit.
— Result
From nothing to a recognizable brand, a lively Instagram* community, and a steady flow of leads to the stores, despite Meta*'s restrictions on nicotine products. Plus an autonomous local SMM unit that we found and trained.
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
