Community design
Cover design and visual styling of the VK community in INNOHEAT's brand identity.
VK community design · INNOHEAT · brand launch
Community design and launch posts for INNOHEAT — the Brusko HeatSense induction heating device — built in full compliance with platform rules and Russian law.
The client
A brand of induction tobacco-heating devices powered by Brusko HeatSense — a technology with no equivalent on the Russian market yet.
A new level of technology for comfortable consumption — a product ready for launch.
The task
Design a VK community for a new brand launch so the visuals convey the product's innovation and refinement.
And do so in strict compliance with the platform's new advertising requirements and Russian law.
— Gallery
INNOHEAT — the brand's visual language
VK community design
Community cover
The community on desktop
Community feed in the app
Brusko HeatSense device: renders
Induction heating — product renders
InnoHeat Prime sticks: the range
Showcase of device and sticks
Product visuals
The community's launch posts
Posts for the feed
Post mockup in the app
Showing off the range
Adapted to platform rules— ABD's role
Community design and launch content — tailored to the launch and to the category's restrictions.
Cover design and visual styling of the VK community in INNOHEAT's brand identity.
Crafting the first posts for launch — they set the tone and introduce the brand to the audience.
Showcasing the Brusko HeatSense device and the InnoHeat Prime stick range.
Design that stays within VK's new advertising requirements and Russian legislation for the category.
— Result
The design highlights the brand's innovation while fully meeting VK's requirements and Russian advertising law for the category.
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
