Show identity
A logo built on the metaphor of the show’s circular arena, a dramatic red-and-black system, posters and a key visual.
Identity + advertising · Beyond · illusionist show · Dubai
Visual identity for the Beyond illusionist show in Dubai and paid advertising that drove over 1000 ticket sales.
The client
An immersive illusionist show in the round at Dubai Media City (The Agenda), October 28–29, 2024.
Four illusionists: hypnosis, teleportation, card tricks and comedy — set out to “blur the line between reality and fantasy.”
The task
Build an identity that captures the drama and magic of the show.
And drive ticket sales through advertising.
— Gallery
Show poster
Key visual: Beyond Illusion Show
Logo and brand mark
Brand graphics
Show brand materials
The identity in use
Show out-of-home advertising
Ticket sales page
Digital promo
Mobile advertising— ABD's role
Event identity and performance advertising — from the key visual to the sale.
A logo built on the metaphor of the show’s circular arena, a dramatic red-and-black system, posters and a key visual.
Banners, out-of-home and digital formats geared toward ticket sales.
Launching and managing campaigns that drove over 1000 ticket sales.
— Result
The identity set the show’s dramatic tone, and paid advertising turned attention into sales — over 1000 tickets.
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
