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Paid search · 7dreams · event agency · Dubai

Paid search for 7dreams: leads 3× cheaper

We promoted a narrow service — “book a celebrity for a private event in Dubai”: tightly built campaigns, landing-page optimization and analytics — and brought the cost per lead down threefold.

7dreams — посадочная «Book a celebrity for an event in Dubai»

The client

7dreams.ae

A Dubai-based event agency delivering private and corporate events end-to-end.

One focused service — “book a celebrity for a private event in Dubai”.

The task

Drive leads for a niche service

Promote a highly specialized service through paid search.

A classic “broad” approach won’t work here — it needs to be precise and surgical.

— ABD's role

What we did

The whole paid-search effort — from keywords to analytics and landing-page optimization.

Campaign setup

Keyword set, key messages and specific CTAs tailored to the niche service.

Market research

Parsing concert venues and building artist lists — for precise targeting.

Landing-page optimization

Form structure and lead filtering — so only qualified inquiries come through.

Analytics dashboard

Metrics pulled into a dashboard — clear view of what works and where to steer the campaigns.

— Result

Numbers, not impressions

A 14.2% conversion rate in Google Ads, an average cost per click of $1.13, CTR up to 29% — and the cost per lead cut threefold.

−3×Cost per lead cut threefold
14.2%Conversion rate in Google Ads
CTR 29%At an average cost per click of $1.13

Other work

— Next step · Free consultation

We'll show what you can
strengthen in your brand.

→ Book a slot · Telegram · MAX · Email — whatever's easiest

Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.com

A short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.

15 minutesAn outside view
FreeAn honest look at your visuals
3–5 ideasWhat works, what doesn't — same-day answer