Brand idea and metaphor
Brand and market analysis, with a visual metaphor of the route and arrows as a deliberate direction of growth.
Conference identity · YESI · ESG logistics
The visual identity for a B2B conference on sustainable development in logistics: the metaphor of the route and arrows as a deliberate direction — from logo to digital and event environments.
The client
An international conference on sustainable development in freight transport and logistics.
It brings together logisticians, infrastructure developers, ESG experts and technology companies for a dialogue about the future of the industry.
The task
Create a visual identity that strengthens the YESI brand in an international B2B context and reflects themes of sustainability, ecology and future technology.
And scales equally well across digital and event environments.
— Gallery
The Green Route conference website
Roll-ups: the graphic system of routes
Stage and screen: "The future follows a clear route"
Conference entrance area
Conference merch
Digital screens and formats
Social media: posts and stories
Key visual: the sustainable logistics of the future— ABD's role
The complete conference identity — from brand idea to rollout across website, event and social media.
Brand and market analysis, with a visual metaphor of the route and arrows as a deliberate direction of growth.
Logo, brand mark and typographic hierarchy — the foundation of the conference's recognisability.
A modular system of routes and arrows that pulls every touchpoint into a single visual language.
Adapting the identity for the website, screens and stage, roll-ups, the entrance area and conference merch.
Stories, posts and motion — content that carries the sustainability agenda.
— Result
A unified system — logo, route graphics, typography — strengthens YESI's positioning in an international ESG context and scales equally across digital and the event.
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
