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Menu design · Cartel & Sueta · hookah lounge

Menu Design for Hookah Master Cartel & Sueta

Two separate menus for master Alex P. — Cartel in the Tiffany style and Sueta with a sand-dune metaphor: standing out from the typical hookah menu.

Cartel & Sueta — меню кальянных смесей

The client

Alex P. · Cartel & Sueta

Hookah master Alex P. with signature, off-the-beaten-path blends.

Two blend brands — Cartel and Sueta.

The task

A menu in a league of its own

Create a standalone menu that stands out from the standard restaurant hookah cards.

And emphasizes the exclusivity of the product.

— Gallery

Menu spreadMenu spread
Sueta menu: warm palette and dunesSueta menu: warm palette and dunes

— ABD's role

What we did

Two menus — two distinct characters for one level of product.

Cartel menu

Tiffany-style visuals with the signature color; imagery created in Midjourney, assembled in Photoshop.

Sueta menu

The image of sand dunes as a metaphor: a warm palette and soft shapes.

— Result

The menu as part of the product

Each menu underlines the exclusivity of the signature blends and breaks away from the standard restaurant hookah cards.

2 menusCartel and Sueta — distinct characters
TiffanyStyle and signature color of the Cartel menu
DunesMetaphor and warm palette of the Sueta menu

Other work

Azure — packaging in the plastic jar format Packaging design · new jar formatAzure → Cotton Logistics — corporate calendar Print design · corporate calendarCotton Logistics →

— Next step · Free consultation

We'll show what you can
strengthen in your brand.

→ Book a slot · Telegram · MAX · Email — whatever's easiest

Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.com

A short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.

15 minutesAn outside view
FreeAn honest look at your visuals
3–5 ideasWhat works, what doesn't — same-day answer