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Packaging redesign · Severny

Severny Packaging Redesign

A more unified and mature visual style for Severny packaging — keeping the brand's nostalgia-driven spirit intact. Four concepts to choose from.

Severny — packaging redesign

The client

Severny

A brand with an instantly recognizable round tin and a spirit rooted in nostalgia.

Its core audience is 25–35 years old.

The task

More mature, spirit intact

Create a more unified and mature visual style for the packaging.

And do it while keeping the brand's nostalgia-driven spirit.

— Gallery

— ABD's role

What we did

A packaging redesign — four concepts, from which one direction is chosen.

Concept 1 · Illustration

Illustrations with bold character and stylistic weight.

Concept 2 · Nostalgia

Nostalgia expressed through the fence motif — for the 25–35 audience.

Concept 3 · Minimalism

A black northern star in noir — clean and austere.

Concept 4 · Pattern

Geometric abstraction with a brutalist-style pattern.

— Result

More mature, still recognizable

A more cohesive and grown-up visual language that holds the brand's spirit and works across the entire tin lineup.

4 conceptsPackaging redesign directions to choose from
25–35 yearsThe brand's core audience
NostalgiaThe brand's spirit, preserved in the new style

Other work

Azure — packaging in the plastic jar format Packaging design · new jar formatAzure → Turnkey international brand · 7 marketsBrusko →

— Next step · Free consultation

We'll show what you can
strengthen in your brand.

→ Book a slot · Telegram · MAX · Email — whatever's easiest

Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.com

A short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.

15 minutesAn outside view
FreeAn honest look at your visuals
3–5 ideasWhat works, what doesn't — same-day answer