Card rich content
Simple graphic elements in the style of the EMRA website: we show the product, ingredients and benefits so shoppers understand everything before they buy.
Marketplaces · EMRA · product cards + rich content
A series of visual experiments and rich content for Ozon and Wildberries: we lifted card CTR without losing the brand's aesthetic and tone of voice.
The client
An oral care brand: fluoride-free foams and pastes for fresh breath, plus tongue scrapers and gel — "foam instead of gum".
Sold on marketplaces — Ozon and Wildberries — where the product card decides whether shoppers notice the product or scroll right past.
The task
Grab attention and show the product's benefits right inside the card — so shoppers feel the brand's aesthetic.
And figure out which solutions on Ozon and Wildberries lift CTR while keeping the signature style and tone of voice.
— Gallery
— ABD's role
The full marketplace content — from card concept to rich content and a series of experiments built for click-through.
Simple graphic elements in the style of the EMRA website: we show the product, ingredients and benefits so shoppers understand everything before they buy.
A series of tests on Ozon and Wildberries: minimalism on a black background versus a light design — looking for what lifts click-through.
We applied the visual language we found across the brand's entire range — foams, pastes, scrapers and tongue gel, all in a unified look.
We generated bold, unique covers and backgrounds in MidJourney while keeping the brand's tone of voice.
— Result
A recognizable visual language on the marketplace shelf: higher click-through and trust, fewer returns — shoppers see the benefits before they even click "buy".
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
