Logo and typography
We built the nezemnoi wordmark with “jumping” lowercase letters set on a grid. Typography became the anchor of the entire system.
Branding
NEZEMNOI is jewelry set with lab-grown diamonds. We built a unified visual language — from the logo and typography to POSM materials.
Client
NEZEMNOI is a jewelry brand featuring lab-grown diamonds. A stone of “unearthly” origin, created in a lab — yet built on a classic jewelry foundation.
The brand needed its own visual language that would capture the duality of the product: the technology and purity of lab-grown on one side, and the soft, warm aesthetics of fine jewelry on the other.
Build the identity from scratch and assemble a single system: logo, typography, photography style, palette and digital communication. Everything had to feel cohesive and recognizable across every point of contact.
Later — extend the system to physical touchpoints: research and visualize concepts for branded packaging, boxes, organza, tags and pendant solutions, keeping the brand’s tone alive on the shelf and in the customer’s hands.
— Gallery
— ABD's role
Identity and a system of touchpoints handled by one team — from the mark to the packaging.
We built the nezemnoi wordmark with “jumping” lowercase letters set on a grid. Typography became the anchor of the entire system.
We developed a monogram pattern based on the letterform that works both as a solid and as an outline — a flexible backdrop for packaging and communication.
We set a soft photography style in a cool grey-blue range: light, fabric, skin and stone. The palette keeps the brand calm and premium.
We researched and visualized concepts for branded packaging: ring and pendant boxes, organza, shoppers and gift presentation.
Gift certificates, tags, business cards and pendant solutions — a seamless brand experience across every touchpoint.
— Result
NEZEMNOI gained a cohesive visual language that reads the same in the logo, on the site and in the customer’s hands — from the photoshoot to the box holding the ring.
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
