Strengthening the concept
We kept the existing idea, "Love. Scan. Buy," but made the composition cleaner and more focused.
Retail · Promo
The Gulliver supermarket chain had just one day left before print. We refined the existing concept and built a cohesive campaign across every format — with zero further edits needed.
Client
Gulliver is a regional supermarket chain with a heavy volume of promo activity and a constant stream of offers for shoppers.
The visual system and the core campaign concept already existed — the job was to take them through to final assets, not reinvent them.
Quickly prepare the promo campaign artwork for print: strengthen the existing concept and adapt it across different formats — from in-store posters to billboards.
The key catch was timing. With just one day left before going to print, the work had to reach production with no additional rework.
— Gallery
Billboard
In-store poster
Street billboard
Promo artwork
City-format display
Facade billboard
City billboard— ABD's role
We took a ready-made concept and brought it to print within 24 hours — composition, typography and adaptations across every format.
We kept the existing idea, "Love. Scan. Buy," but made the composition cleaner and more focused.
We pushed the message and the offer to the foreground — the headline and discount read clearly from any distance, from a poster to a billboard.
We set the reading order: message → product and app → promo offer → call to update the app.
We prepared artwork for different print formats — billboards, banners and in-store posters.
We delivered final files that went into production with no extra edits.
— Result
The client got a cohesive advertising message in a single day. The artwork went to print with no additional rework, and the campaign was clear and eye-catching for shoppers.
— Next step · Free consultation
→ Book a slot · Telegram · MAX · Email — whatever's easiest
Telegram@stepan_abd MAXStepan Emailadbydad.agency@gmail.comA short first call — no decks, no fluff. We'll look at your site, social media or packaging, talk through the task and suggest where to start. No obligations on either side.
